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Food & Beverage❌ No Deal✅ Still Active
Mr. Tod's Pie Factory
Gourmet sweet potato pies from a Harlem bakery legend
The Pitch
Asked for
$460,000 for 25%
Season / Episode
S1 E3 (2009)
About Mr. Tod's Pie Factory
Tod Wilson's Mr. Tod's Pie Factory made gourmet sweet potato pies that had become a Harlem institution. He appeared on the first season of Shark Tank seeking to expand nationally. Despite not getting a deal, his pies became even more famous after the show.
Company Timeline
88
1988
Tod Wilson starts baking pies in Harlem
09
2009
Appears on Shark Tank Season 1. No deal but huge exposure
10
2010
Sales increase dramatically from Shark Tank publicity
15
2015
Expands to multiple locations in New York
Where Are They Now?
Still operating in Harlem — a beloved local institution.
🦈 Shark Update
No deal but massive publicity. The Harlem community rallied behind Tod and sales increased significantly.
💰 Shark Return on Investment
Estimated Return
Missed a community staple
Current Value
N/A — no deal
😬 Cultural miss
#pies#food#Harlem#sweet potato#bakery#season 1
