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🦈 As seen on Shark Tank
Food & Beverage✅ Deal Made✅ Still Active
Wicked Good Cupcakes
Gourmet cupcakes in a jar, shipped fresh anywhere in the US
The Pitch
Asked for
$75,000 for 20%
Season / Episode
S4 E16 (2013)
Final Deal
$75,000 for Royalty
Investor(s)
Kevin O'Leary
🦈Kevin O'Leary invested $75,000 — shark-approved product
🛒 Buy on Amazon✓ Free Prime shipping·✓ Easy returns·✓ Shark Tank verified
About Wicked Good Cupcakes
Wicked Good Cupcakes sells gourmet cupcakes layered in mason jars. Kevin O'Leary invested in a royalty deal rather than equity.
Company Timeline
11
2011
Tracy and Dani Vilagie (mother and daughter) start baking cupcakes in jars
12
2012
Launch online store. Grow via word of mouth
13
2013
Appear on Shark Tank Season 4. Kevin O'Leary invests $75K royalty deal
14
2014
Revenue triples post-show. Ship 50K jars per month
18
2018
Multi-million dollar business shipping nationwide
Where Are They Now?
Multi-million dollar business shipping nationwide. Still family-owned.
🦈 Shark Update
Kevin O'Leary took a royalty deal instead of equity — $1 per jar sold until he recouped $3x his investment.
#food#cupcakes#gifts#baked goods
