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Food & Beverage❌ No Deal💀 Out of Business
Cougar Energy
Energy drink targeting older women — 'For the cougar in all of us'
The Pitch
Asked for
$500,000 for 25%
Season / Episode
S1 E3 (2009)
About Cougar Energy
Cougar Energy was an energy drink marketed specifically to older women, playing on the 'cougar' pop culture reference. The pitch was memorable for its bold branding and targeted demographic.
Company Timeline
09
2009
Appears on Shark Tank Season 1. No deal
10
2010
Product discontinued
Where Are They Now?
No longer available. One of the most memorable early pitches for its bold concept.
🦈 Shark Update
All sharks passed. The niche marketing didn't convince anyone.
#energy drink#women#food#season 1#cougar
