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Beauty & Skincare✅ Deal Made✅ Still Active
Waxelene
Organic petroleum jelly alternative made from natural waxes and oils
The Pitch
Asked for
$250,000 for 15%
Season / Episode
S3 E8 (2012)
Final Deal
$250,000 for 15%
Investor(s)
Robert Herjavec
About Waxelene
Waxelene is a natural alternative to petroleum jelly made from beeswax, vitamin E, and plant oils. It's free of petrochemicals and was a pioneer in the clean beauty movement.
Company Timeline
10
2010
Alicia Williamson creates Waxelene
12
2012
Appears on Shark Tank. Robert Herjavec invests
15
2015
Available in natural grocers and online
20
2020
Clean beauty boom drives renewed interest
Where Are They Now?
Still operating in the clean beauty space.
🦈 Shark Update
Robert Herjavec invested in early clean beauty. The market has exploded since.
#beauty#organic#clean beauty#skincare#natural
