🦈
Everything Shark Tank
← Back to all products
Survival Frog
Home & Safety❌ No Deal✅ Still Active

Survival Frog

Emergency preparedness gear and survival equipment for everyday people

The Pitch

Asked for
$600,000 for 10%
Season / Episode
S7 E16 (2016)

About Survival Frog

Survival Frog sells emergency preparedness kits, survival tools, and disaster-ready products for households. The pitch came during a period of growing interest in emergency preparedness.

Company Timeline

13
2013
Todd Handle founds Survival Frog as an e-commerce emergency prep brand
16
2016
Appears on Shark Tank Season 7. No deal made
17
2017
Revenue grows significantly through email marketing
20
2020
COVID drives massive surge in emergency prep purchases

Where Are They Now?

Still operating — COVID drove massive growth in this category.

🦈 Shark Update

All sharks passed. Survival Frog continued growing independently through online channels.

#survival#emergency#preparedness#safety#home