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Simple Sugars
Beauty & Skincare✅ Deal Made✅ Still Active

Simple Sugars

All-natural sugar scrubs safe for sensitive skin, created by a teenager

The Pitch

Asked for
$100,000 for 33%
Season / Episode
S4 E19 (2013)
Final Deal
$100,000 for 33%
Investor(s)
Mark Cuban

About Simple Sugars

Simple Sugars creates all-natural sugar scrubs designed for sensitive skin. Founded by Lani Lazzari at age 11, she pitched at 18 and received investment from Mark Cuban.

Company Timeline

06
2006
11-year-old Lani Lazzari creates the scrub to help with her own eczema
10
2010
Starts selling at local craft fairs and farmers markets
13
2013
Appears on Shark Tank Season 4 at age 18. Mark Cuban invests $100K for 33%
13
2013
Sales go from $30K to $1M+ in first year post-show
18
2018
Revenue exceeds $10M annually. Sold in major retailers

Where Are They Now?

Sales went from $30K to $1M+ in first year. Now a multi-million dollar skincare brand.

🦈 Shark Update

Mark Cuban remains an investor and has called Lani one of the most impressive entrepreneurs he's met on the show.

#skincare#beauty#natural#scrub