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Home & Kitchen✅ Deal Made✅ Still Active
Scrub Daddy
The smiley-face sponge that changes texture with water temperature
The Pitch
Asked for
$100,000 for 20%
Season / Episode
S4 E7 (2012)
Final Deal
$200,000 for 20%
Investor(s)
Lori Greiner
About Scrub Daddy
Scrub Daddy is a smiley-face shaped sponge that becomes firm in cold water for tough scrubbing and soft in warm water for gentle cleaning. It's odor-resistant, scratch-free on delicate surfaces, and one of the best-selling products in Shark Tank history.
Company Timeline
08
2008
Founder Aaron Krause invents the scrubber for his car detailing business
12
2012
Appears on Shark Tank Season 4. Lori Greiner invests $200K for 20%
13
2013
Appears on QVC — sells out in 7 minutes. $18M in sales in first year
14
2014
Expands to major retailers: Walmart, Target, Bed Bath & Beyond
23
2023
Lifetime sales surpass $900M. Launches Scrub Mommy, Scrub Daisy and more
Where Are They Now?
Still thriving — over $900M in lifetime sales. Biggest Shark Tank success story.
🦈 Shark Update
Lori Greiner remains an active partner and brand ambassador. Scrub Daddy is one of her most celebrated investments.
💰 Shark Return on Investment
Invested
$200,000 for 20%
Estimated Return
~900x
Current Value
$180M+ (est. 20% of $900M brand)
💰 Massive win
Watch the Pitch
#cleaning#kitchen#household
