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Health & Wellness✅ Deal Made💀 Out of Business
NJoy Pen
The first electronic cigarette pitched on Shark Tank
The Pitch
Asked for
$5,000,000 for 20%
Season / Episode
S1 E1 (2009)
Final Deal
$5,000,000 for 20%
Investor(s)
Kevin O'Leary
🔍 This company is gone — but the idea lives on
🛒 Shop Vuse Alto E-Cigarette →About NJoy Pen
NJoy pitched one of the first electronic cigarettes on Season 1 of Shark Tank. The e-cigarette market was barely understood at the time, but the sharks saw potential. Kevin O'Leary invested in what would become a massive industry.
Company Timeline
09
2009
Appears on Shark Tank Season 1. Kevin O'Leary invests $5M — one of the largest early deals
11
2011
NJoy becomes one of the top e-cigarette brands in the US
14
2014
Raises $75M in additional funding
16
2016
Files for bankruptcy as FDA regulations tighten
Where Are They Now?
Filed for bankruptcy in 2016. The e-cigarette market they pioneered is now worth billions.
🦈 Shark Update
Kevin O'Leary invested. NJoy grew rapidly as e-cigarettes took off but faced regulatory challenges later.
#e-cigarette#vaping#health#season 1
