🦈
Everything Shark Tank
← Back to all products
Natural Grip
Sports & Fitness✅ Deal Made✅ Still Active

Natural Grip

Hand grips for CrossFit and weightlifting without the bulk of gloves

The Pitch

Asked for
$50,000 for 20%
Season / Episode
S6 E16 (2015)
Final Deal
$50,000 for 25%
Investor(s)
Kevin O'Leary

About Natural Grip

Natural Grip makes minimalist hand grips for CrossFit athletes that protect hands from tearing without the bulk of traditional gloves. Kevin O'Leary invested in the fitness accessories brand.

Company Timeline

13
2013
Ashley Drake creates Natural Grip for the CrossFit community
15
2015
Appears on Shark Tank Season 6. Kevin O'Leary invests $50K for 25%
16
2016
Official supplier at CrossFit competitions nationwide
20
2020
Expands to gymnastic grips and other fitness accessories

Where Are They Now?

Official grip of numerous CrossFit competitions — a community staple.

🦈 Shark Update

Kevin O'Leary invested and helped the brand grow in the CrossFit community.

#CrossFit#grips#fitness#weightlifting#gymnastics