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🦈 As seen on Shark Tank
Apparel✅ Deal Made✅ Still Active
Mission Belt
Ratchet belts without holes — a perfect fit every time
The Pitch
Asked for
$50,000 for 100%
Season / Episode
S4 E22 (2013)
Final Deal
$50,000 for 100% (loan structure)
Investor(s)
Daymond John
🦈Daymond John invested $50,000 — shark-approved product
🛒 Buy on Amazon✓ Free Prime shipping·✓ Easy returns·✓ Shark Tank verified
🌐 Visit Official WebsiteAbout Mission Belt
Mission Belt makes leather belts with a ratchet buckle system instead of holes, allowing a precise fit in quarter-inch increments.
Company Timeline
12
2012
Nate Holzapfel and Steve Finnell found Mission Belt
13
2013
Appear on Shark Tank Season 4. Daymond John invests in unusual loan deal
14
2014
Revenue exceeds $1M. Available in major menswear retailers
18
2018
Launch women's line and accessories
22
2022
Multi-million dollar brand available nationwide
Where Are They Now?
Multi-million dollar belt brand available nationwide in major retailers.
🦈 Shark Update
Daymond John took an unusual loan structure rather than equity. The company has grown significantly since.
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