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Beauty & Skincare✅ Deal Made✅ Still Active
The Original Makeup Eraser
Reusable makeup remover cloth that replaces thousands of cotton pads
The Pitch
Asked for
$125,000 for 10%
Season / Episode
S8 E4 (2016)
Final Deal
$125,000 for 10%
Investor(s)
Lori Greiner
About The Original Makeup Eraser
The Original Makeup Eraser is a reusable polyester cloth that removes all makeup with just water, eliminating the need for cotton pads or makeup wipes. Lori Greiner invested after seeing the eco and cost savings.
Company Timeline
13
2013
Elexsis McCarthy creates the reusable makeup cloth
16
2016
Appears on Shark Tank. Lori Greiner invests $125K for 10%
17
2017
Available in Ulta, Target, and major beauty retailers
22
2022
Over $100M in cumulative revenue
Where Are They Now?
Over $100M in revenue — one of Lori's most sustainable investments.
🦈 Shark Update
Lori Greiner invested and helped grow it into a major beauty staple.
💰 Shark Return on Investment
Invested
$125,000 for 10%
Estimated Return
~80x
Current Value
$10M+ (est.)
💰 Big win
#makeup#beauty#eco#sustainable#skincare
