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Beauty & Skincare❌ No Deal✅ Still Active
The Lip Bar
Bold, vegan lipsticks in shades for all skin tones
The Pitch
Asked for
$125,000 for 20%
Season / Episode
S6 E17 (2015)
About The Lip Bar
The Lip Bar is a vegan, cruelty-free lipstick brand. Despite being rejected by all sharks, the founder grew it into a brand now sold in Target.
Company Timeline
12
2012
Melissa Butler quits her Wall Street job to start The Lip Bar
15
2015
Appears on Shark Tank Season 6. All sharks reject. Kevin O'Leary calls it a disaster
17
2017
Lands in Target stores — the same place O'Leary said she'd never be
20
2020
Available in 1,500+ Target stores. Featured on CNN, Forbes, Essence
22
2022
Revenue exceeds $10M annually. Expands to skincare
Where Are They Now?
Rejected by all sharks — now sold in 1,500+ Target stores. One of the best comeback stories.
🦈 Shark Update
Kevin O'Leary called it a 'disaster.' Founder Melissa Butler went on to prove him wrong spectacularly.
💰 Shark Return on Investment
Estimated Return
Missed Target deal — called it a disaster
Current Value
N/A — no deal
😬 Embarrassing miss
#lipstick#beauty#vegan#makeup
