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Home & Kitchen✅ Deal Made✅ Still Active
IllumiBowl
Motion-activated night light that mounts inside your toilet bowl
The Pitch
Asked for
$100,000 for 15%
Season / Episode
S7 E4 (2015)
Final Deal
$100,000 for 17%
Investor(s)
Lori Greiner
About IllumiBowl
IllumiBowl is a color-changing LED night light that attaches to the inside rim of your toilet, providing a colorful night-light so you don't have to turn on blinding bathroom lights at night.
Company Timeline
14
2014
Matt Alexander invents the toilet bowl night light
15
2015
Appears on Shark Tank Season 7. Lori Greiner invests $100K for 17%
15
2015
Sells out on QVC within minutes of launch
17
2017
Available in Target, Walmart, and Bed Bath & Beyond
20
2020
Over 2 million units sold worldwide
Where Are They Now?
Over 2 million units sold — one of QVC's funniest bestsellers.
🦈 Shark Update
Lori Greiner helped sell it on QVC where it was an instant hit.
Watch the Pitch
#bathroom#night light#home#gadget#funny
