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Foot Fairy
Tech & Apps❌ No Deal💀 Out of Business

Foot Fairy

Mobile app that accurately measures children's feet for the right shoe size

The Pitch

Asked for
$200,000 for 10%
Season / Episode
S6 E18 (2015)

🔍 This company is gone — but the idea lives on

Best foot measuring tool for kids

🛒 Shop Ritz Stick Kids Shoe Sizer

About Foot Fairy

Foot Fairy is an app that uses smartphone cameras to accurately measure children's feet, helping parents buy the right shoe size online without visiting a store.

Company Timeline

14
2014
Creates the foot measurement app for parents
15
2015
Appears on Shark Tank Season 6. No deal
17
2017
Bigger shoe brands develop similar technology in-house

Where Are They Now?

Discontinued — but their concept was eventually adopted by major retailers.

🦈 Shark Update

Sharks felt the technology wasn't quite ready. Similar apps later became mainstream as smartphone cameras improved.

#app#kids#shoes#tech#parenting